Platinum Bridge is an independent commercial advisory practice. We help Australian and New Zealand brands enter Gulf markets, and we help businesses here fix the commercial side of what they have already built.
Thirty years in FMCG and consumer brands across Australia, New Zealand and the GCC. Senior brand roles in over the counter healthcare and personal care with PharmaCare Laboratories, and in home improvement with DuluxGroup and Selleys. Premium retail across the Gulf, including Movenpick ice cream through sixty boutiques in Saudi Arabia and the wider region. Twenty five years building and running a hospitality business through four rebuilds.
Gulf market entry. Certification and registration pathways, distributor selection, landed pricing back to FOB, and the introductions that follow.
Commercial strategy. Pricing architecture, margin structure, channel design and route to market.
Brand leadership. Positioning, category strategy and the plan that turns it into sales.
Plain answers, built to be used. If it cannot be explained simply it has not been thought through properly.
Rehan Ali
Rehan@platinumbridge.com.au
linkedin.com/in/rehan-ali-3a5a8b33